If you are into productivity, you likely have a todo list.

You also know the important tasks and likely have a plan for the next few weeks, months or even years.


I mean you show up everyday. Some days you get a lot done and other days are rough, slow and lazy.

No biggie. At least you show up daily.

But let’s pause for a moment.


A new type of procrastination

Do you find yourself rearranging items on your todo list for that day so it looks perfect?

What about refreshing your email every 7 minutes to see if you can respond to a new email rapidly?

I don’t know about you but as a creator and software developer, I have the tweaking and re-tweaking fix to resolve the stubborn CSS div on this blog so I can have the perfect-landing-page.

And to be honest, I’ve been working on the same page for a tad-bit too long.

You know it. I know it. And yeah, yeah, whatever. There’s still sharing of my work to do.

And writing.

And creating email list.

👉 This is structured procrastination at work.

It's well discussed by Dan Ariely (A famous Prof in the field of Behavioral Economics).

We spend lots of time on simple, easy-to-accomplish tasks and never getting to the important ones.

Because crossing off the simple ones give everyone a ✨dopamine boost✨ and makes you feel productive. But you are not.


Procrastinating by finishing small, easy tasks

You’d do anything to suppress that guilt that you should be working on another task — the important one.

How about finishing an item that you didn’t have on your list.

  • Add it to your list.
  • Then cross it off.
  • Oh the feels 🥰.


“Didn’t come here to be attacked like that”

I know.


  • 🌟Awareness is the first step.
  • 🏃‍♂️Taking action is next.
  • 🧐Always ask yourself: “what major task am I avoiding especially when you're finishing lots of simple todo items?”


Thanks for reading

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Heads Up - I love research so I tend to back my advice and approach with concepts from Behavioral Psychology and Neuroscience.